What Are the Newest Real Estate Marketing Tools?
Need help improving your real estate marketing? We have selected three innovative real estate marketing trends that will set you apart from the crowd.
Video has quickly become the preferred media for marketers, just because it gets the highest response rates. If you would like to stand out from the competition you should put some effort in creating videos to promote your real estate services. We offer you several ideas that are guaranteed to generate interest. For starters you can create neighborhood videos – create a video tour of your neighborhood, it doesn’t even have to have sound. You can also try buyer and seller tips. Make 1-minute videos featuring one tip. Posting these regularly will create a nice series that people will likely go back to. Another 1-minute video you can try is a video market update of your area.
Facebook’s Dynamic Ads for Real Estate
Facebook has developed a product called Dynamic ads, which sends ads into people’s feeds based on the sites they visit. For example if you have browsed hotels on a website, you are likely to see ads of hotels listed on the same website in your Facebook newsfeed. Facebook has recently released a similar product for the real estate industry. It automatically converts the listings on your website to ads on Facebook and Instagram. This tool can help you target people better.
Virtual staging tools are a very innovative real estate marketing tool. This tool can help you make any property attractive, especially badly decorated properties, and thus showing their full potential to buyers. You can use tools like Virtual Stager, which are very easy to use. All you need to do is take photos of the rooms and upload them. Then use furniture options from their catalog to stage them the way you want. Virtual staging is an excellent alternative to traditional staging, which can be very time consuming.