How to Improve Your Real Estate Website?
You have a great website but unfortunately it is not bringing in a lot of business. Maybe it is time to fine tune your real estate website strategy?
Every site needs a good SEO strategy to get in front of potential readers. Not having one will likely leave your great content in a vacuum and nobody will read it. As the name suggests, search engine optimization process of making your website more accessible to search engine queries. This way your target audience is more likely to see the information you created for them. If this isn’t your thing, hire a third party to help you. But there is some stuff you could do on your own. Guest blogging is an excellent way to drive traffic to your page. Find a website where you would like to publish a blog article of your own. Write it with your target readers and customers in mind. After reading it, readers of the website are likely to visit your web page too. Google search results will favor posts that offer unique, quality content, so write one quality piece instead of several average ones.
Live chat is an invaluable resource for websites these days and a great way to improve your real estate website strategy. With this tool, you will be converting your web traffic into leads in real time. This lets you start a conversation with people when they visit your website and make communication easier and more efficient. You can answer their question on the spot, and they don’t even need to pick up the phone. There are a lot of Live Chat platforms you can use out there. They take only a few minutes to set up. So, find the one that is right for you and start converting those new leads!
Plugins and ad-ons
What is a real estate website strategy without good listings? You need professional presentation of your listings to attract visitors. There are a lot of plug ins built especially for real estate websites, which can help you showcase your listings better. For example, idx central has created an ad-on which helps you showcase your listings. They have created template listing pages, where you can upload unlimited photos and videos of the property. They are SEO optimized, and much more likely to rank higher in search results for the properties address. If your website was built on WordPress, there is a wide variety of listing plug ins you can use, such as: IMPress Listings, Estatik, WP-Property , Easy Property Listings and many others. Some of them are paid and some are free.