As the holidays are approaching, real estate season is slowing down but that doesn’t mean you should. This season is a great time to focus on some Holiday real estate marketing.
Capture leads with a Holiday guide
To be useful and relevant to potential clients, create a Holiday homeowner guide, which could include anything from how to decorate their home, to safety tips for the holiday. Write a short blog on the topic and include a link to the guide in it. You would want to get people’s information so you need to set up a pop up which asks them to fill in their details. This is easy to do with LeadSites. Here’s a video with in-depth information on how to setup blog popups.
Run a Facebook contest
Run a contest for the holidays on Facebook. You can ask people to share photos of their tree, Christmas lights or DIY decorations. Whoever gets most likes wins the prize. For the giveaway consider a local business. This way you will promote their products and you will encourage people to shop locally. You are also more likely to widen your network in your area this way.
Give out Treats
Order bags of candy or M&Ms customized with your logo. Then tie your business card to each bag and give them away to people at local events. For example you could hand these out at your local holiday festival, parade or gift fair.
Giving back to the community can become part of your Holiday real estate marketing plan. The holidays are a good occasion to organize a charity drive in your office. You can make your office a drop off point for canned foods, Toys for Tots or winter coats, which you can later drop of at a local shelter or charity organization. Provide some refreshments to encourage people to hang around and chat.