4 Ways to Maximize an Open House and Get More Leads
Open houses can serve more than one purpose and can help you build your database. Find out how you can get the most of your next open house:
Many agents overlook open houses as a marketing tool. The truth is even if the open house is not effective for its main purpose of selling a home, it can be an effective marketing tool for you. Nothing beats personal contact, so this is your chance to show yourself in your best light and meet potential clients. Do your research of the neighborhood and be ready to answer buyers questions. At the end of their tour ask them what they liked and didn’t like about the home and offer to update them if a more desirable home comes on the market. This way you will gain their trust and they are likely to hire you over other agents.
Collect Personal Information
Don’t miss the chance to gather some leads. One way to maximize and open house is to get some leads, by requiring people to give their personal details. You can use a sign-in sheet and justify it with security concerns that the owner has. People are often reluctant to give their contact details, but if you tell them that the owner requires it, they are more likely to agree. There are some apps out there designed for signing up open house attendees. They are often more willing to do it on an iPad rather than on paper. You can go the extra mile by adding an email opt-in check box or a disclaimer on your form reassuring buyers that you won’t spam them.
Prepare in advance and print flyers with essential details about the property, the neighborhood and anything that might be useful for the buyer. Remember having your branding and contact information on the flyers is another way to market yourself and not just the home you are selling. You can include some promotional items such as branded pens. Make sure to leave plenty of business cards. Last but not least, follow up with all the people that left their contact details for feedback. For those who provided their address, send a thank you card with your business card.
Share a ListingCheck™ of the Property
Give extra value to people who attend the open house and share your property’s ListingCheck™. Every residential transaction in California requires the Seller to provide a Natural Hazard Disclosure report. Though determinations may change upon further research, an instant check of hazards via DisclosureSave’s Mobile App can be shared with all interested buyers (or even your seller!) to let them know you’re on the ball and cover all important details to close a transaction.