The Ultimate Marketing Checklist for Real Estate Agents
Are you doing everything you can to market your real estate business? Read through this real estate marketing checklist to find out:
Photos – We live in a visual world, even more so with the advent of social media. You need to create listing drone photos, listing detail photos, neighborhood photos, photos of you and anything that relates to your business.
Videos – Listing videos are your best friend. There is a lot of listing video content you can create – listing video tours, listing trailers, listing aerial (drone) tours, neighborhood & community tours. You can also make videos about your business such as client testimonials, about me videos and meet the team videos. Also, anything funny is always welcome.
Written content – It is very important that you produce quality written content for your marketing channels. Your topics could be educational and utilitarian, community or listing related. You should also think about good topics for guest blog posts for other industry blogs.
Virtual Tours – Virtual tours can be embedded in your website. You will need to hire a professional for these. You can create 360 photo tours or video tours of the properties you are selling
High quality photos – add professional photos to your listings, such as beauty/lifestyle photos, detail photos and aerial photos
Embedded videos and virtual tours – Embed all videos related to the property
Listing descriptions – Writing listing descriptions is an art form. Describe the home’s characteristics in a compelling way and don’t use abbreviations.
Map – enable map view
Call to action – Add call to actions such as: request a showing, request more info and contact
Social sharing – enable social sharing for listings
Editorial calendar – create a weekly calendar with social media posts for each day
Reviews – request reviews and testimonials on Google+, Yelp, Facebook and RankMyAgent
Content – publish all content you have created. Choose a posting frequency which works for you.
Listings – share your listings on social media, but don’t limit your posts to only listings
Brand identity – be consistent across channels, tag 3rd parties in posts, use your brand colors in images, create custom cover photos
Maintaining a highly engaged and growing email list has a great deal of benefits for your real estate business. Optimize it to do more for you.
Automated emails – set up automated emails for subscribers to your open house, subscribers to your mailing list. Send clients birthday emails.
List groups – Create groups within your master list to categorize subscribers and contact those subscribers with unique materials
Reach out weekly – send out weekly newsletter, promotions, new listings and other content.