4 Ways to Generate Organic Leads for Your Real Estate Business
Organic leads still play a crucial role in developing your business in real estate, and they are often easier to convert. So here are four ways you can generate organic leads and meet a lot of potential clients.
We live in an age, when people base their buying decisions on online research rather than on an individual’s pitch. As a realtor you need to catch on this trend and build your online presence and engage potential customers. But what type of content should you create? Local content is always a good idea for engaging your audience. Any information about the area and what they can find in a specific neighborhood can play a key role in their decision to buy a house. Post regularly on your blog and social channels, but make sure to strike the right balance between quality and frequency. Also adding engaging visuals can make your content more successful online. Last but not least, in order to convert people engaging with your content include a strong call to action with call to action button, so they can register on your site or contact you.
Host House Warming Parties
One way to meet new people that you can convert to organic leads is by hosting a housewarming for your clients after they buy a new house and invite all their neighbors. This way you can meet a lot of new potential clients and after meeting you personally and enjoying the occasion they are more likely to contact you over another realtor. It might seem like a huge financial investment but it can have huge returns by capturing organic leads.
Hosting and attending open houses is a great way to meet new buyers which are unrepresented and turn them into clients. Open houses are a great source for building your database. Use creative ways to get buyers’ contact information and avoid being too pushy. Offer them to follow up if the price of the home changes or there is another property for them in the area. You can also hold a drawing with a small price that the attendees can enter with their name, phone and email.
Some offline marketing strategies are still effective in today’s online world. Handing out your business card is one traditional way to harvest organic leads which works. Every time you make a new acquaintance make sure to exchange contact details. Next time they need a realtor you will be top of mind.